Which of the following might…——2011 高考英语第 63 题答案解析

【考点】O8：历史文化类阅读；P1：内容归纳；P2：文中细节；P4：逻辑推理
．菁【分析】文章讲诉了广告的起源及广告的发展历史．文章以时间顺序从中世

纪的广告一直讲到20世纪的广告的情况．
【解答】答案：BADA
60．B 细节理解题．根据第一段中的第三句话"In the Middle Ages, merchants
employed ‘town criers’ to read public messages aloud to promote their
goods"可知：在中世纪时，商人通过雇人叫卖向顾客推销商品，故答案为B．
61．A 词义猜测题．根据第二段中的第二句话"The London Gazette was the first
newspaper to set aside a place just for
advertising"可知：此处表示通过在报纸上登广告的方式推销产品，故答案选A．
62．D 推理判断题．根据第三段的第二句"Ad writers were starting to pay more
attention to the design of the ad
text."可知：18世纪时广告商开始注重广告设计，以新颖的设计来吸引顾客，故
答案选D．

【答案】A

【解析】标题判断题．文章第一段的第一句话"The word advertising refers to any
kind of public announcement that brings products and services to the attention of
people."引出广告的话题，下文按照时间顺序讲述广告的发展史，故答案选A．
【点评】本文是一篇历史文化类阅读．阅读这类文章，先弄清其引入的话题，
然后理解作者本身对话题的观点看法或思考．文化教育类阅读理解文章多采用
说明文、议论文体裁，而这类文章大都采用文章段落的中心，即主题句在文章
开头．因此，要寻找这类文章的主旨大意就需要研究文章的首句．本篇文章就
是很典型的例子．
　
C
While small may be beautiful, tall is just plain uncomfortable it seems,
particularly when it comes to staying in hotels and eating in restaurants.
The Tall Persons Club Great Britain (TPCGB), which was formed six months
ago to campaign for the needs of the tall, has turned its attention to hotels and
restaurants. Beds that are too small, shower heads that are too low, and restaurant
tables with hardly any leg-room all make life difficult for those of above average
height, it says.
But it is not just the extra-tall whose needs are not being met. The average night

of the population has been increasing ye the standard size of beds, doorways, and
chairs has remained unchanged.
“The bedding industry says a bed should be six inches larger than the person
using it, so even a king-size bed at 6′6″(6 feet and 6 inches) is falling short for 25% of
men, while the standard 6′3″ bed caters for less than half of the male population.” said
TPCGB president Phil Heinricy, “seven-foot beds would work fine.”
Similarly, restaurant tables can cause no end of problems. Small tables, which
mean the long-legged have to sit a foot or so away from them, are enough to make tall
customers go elsewhere.
Some have already taken note, however. At Queens Moat Houses′ Caledonian
Hotel in Edinburgh, 6′6″beds are now put in as standard after requests for longer beds
from taller visitors, particularly Americans.